DMC Sport is pleased to announce an official partnership with Rugby Australia. The partnership will see DMC Sport become the official supplier for all rugby community programs for the next three years.

DMC Sport’s integrated digital solution, with an intuitive eCommerce store and dashboard reporting will enable Rugby Australia to make insight driven decisions on how to best support the rugby community. DMC Sport provides equipment, merchandise, apparel and fulfilment, giving Rugby Australia a holistic solution for their community sport programs.

DMC Sport delivers similar solutions for organisations across the globe including Netball New Zealand, Australian Football League, Softball Australia, International Cricket Council, the England and Wales Cricket Board, the Lawn Tennis Association and USA Field Hockey.

“We are excited to be partnering with Rugby Australia in supporting their community programs” said DMC Sport Chief Executive Officer, Louise Gale. “We have a strong focus on participation and by implementing our innovative MOXIE technology solution, we will provide a centralised solution for all stakeholders.”

“Rugby Australia has partnered with DMC Sport to ensure the rugby community receives the highest level of support to deliver programs such as Get into Rugby and Touch 7s” said Head of Game Development, Michael Procajlo. “We look forward to a long partnership with DMC Sport and expanding our support for the community in the coming years.”


About Rugby Australia

Rugby Australia is the sport’s national governing body in Australia and is a member of World Rugby, Oceania Rugby and SANZAAR. Rugby is a global game for people of all ages, genders, sizes and abilities with a number of different formats on offer. Find out more at

About DMC Sport

DMC Sport partners with organisations globally to engage and inspire through sport and innovation. DMC Sport create connections, supporting sporting organisations across the world to take a strategic approach in growing participation. DMC Sport leverage their deep knowledge of community sport to deliver tailored end to end solutions that help address barriers to play and inspire a lifelong love of the game. Find out more at